By the Editors of Media Life

When we launched Media Life nearly 18 years ago, what inspired us was a quirky notion. It was the sort of quirky notion entertained by editors and rarely anyone else.

We’d write Media Life solely for its readers, media planners and buyers, and no one else. We’d write the stories they told us they wanted. We’d write real stories, not the pretend, advertiser-puffing stories then dominating the print trades.

We’d dig deeper for the bigger story and tell that story.

The thinking was that readers would flock to Media Life and advertisers would follow.

Then a funny thing happened. It all turned out just as we’d hoped. Readers came, advertisers followed, and Media Life was on its way.

Those nearly 18 years just flew by.

Now it’s coming to an end. We are closing down Media Life. It’s time for us to move on to other things.

But before we go we have to say what a wonderful nearly 18 years it’s been. We have to say how thankful we are to the readers and advertisers who got behind us, supported us, and believed in what we were doing.

We were so lucky to have launched when we did. We saw, reported on and were caught up in the monumental changes that swept through the media industry. Every bit of it was fascinating to us.

We were never bored and always curious about what would come next.

Over these years we made wonderful friends. We grew as writers and reporters. We learned huge amounts about how media works and how the world works, and for that we are grateful.

We could not have asked for a better nearly 18 years.

So good-bye to all, and thanks again for your support.

Your Editor Laments: But a group of talented contributors will continue their work.