Multicultural Marketer Pedro de Córdoba Joins Burson
De Córdoba Brings More Than 25 Years of Experience to New Role as Senior Director
Burson-Marsteller last week announced that Pedro De Córdoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.
“We are delighted to welcome Pedro to our team,” said Jorge Ortega, Executive Vice President, Managing Director. “His track record working with high-profile multinational companies and organizations are invaluable assets to our firm.”
De Córdoba, who will be based in Miami, has more than 25 years of experience working for companies targeting the nation’s multicultural markets, including EVENTUS, Accentmarketing and LearningSoft, LLC. At EVENTUS, he served as Chief Strategy Officer responsible for the overall creative strategic development of multicultural strategies for clients including McDonald’s, Walmart and Dr. Pepper Snapple Group, and focused on growing the business through experiential marketing, sports and entertainment programs.
“Pedro’s deep experience will position Burson Latino well as we help our clients connect and engage with the fast-growing U.S. Latino marketplace,” added Mike Fernandez, U.S. CEO, Burson-Marsteller. “He is the type of world-class strategic counselor who has prompted clients to view Burson-Marsteller as the place to go when communications matter most.”
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